CLIENT
CLIENT
Mazda
MY ROLE
MY ROLE
Senior Art Director
Senior Art Designer
Lead the end to end project of the new CX-9 website to help Mazda showcase their new people mover.
Lead the end to end project of the new CX-9 website to help Mazda showcase their new people mover.
THE CHALLENGE
Mazda needed a website to promote the launch of the new CX-9. With a huge amount of content, the challenge was to present the content in a way that doesn’t bog the user down in too much detail and require the user to read large amounts of information.
THE SOLUTION
With the customer journey in mind, we presented only the best and most relevant content in an interesting way both visually and in terms of interactivity.
Users are able to examine the exterior and interior of the car in 360 degrees and learn about its features intuitively in an easily digestible manner. The various areas of content is compartmentalised elegantly so the user can flow through the site in a non-linear fashion.
