CLIENT
Little Yawn
MY ROLE
Founder
Brand Manager
Art Director
Graphic & Textile Designer
We created Little Yawn, the very first kids bed linen range designed and made ethically, sustainably and locally in Melbourne, Australia.
We created Little Yawn, the very first kids bed linen range designed and made ethically, sustainably and locally in Melbourne, Australia.
THE CHALLENGE
Being mums to young children with severe allergies, my sister Ee-Lynn and I faced the challenge in finding suitable bedding for sensitive skin, particularly ones that didn’t make the bedrooms look boring.
THE SOLUTION
We created Little Yawn, the very first Melbourne-made kids bed linen range produced from the highest grade, certified organic cotton and printed using non-toxic water based dyes.
The brand was built from the ground up, and my responsibilities included creative direction, branding, social, PR, design, illustration, and textile design. Our first collection was inspired by the CS Lewis classic, “The Lion, The Witch and the Wardrobe’, featuring unique artwork by myself and fellow Melbourne artist Jono Yuen.
FEATURED:
