What do I love?

Challenging problems and briefs, and then creating simple and delightful solutions.

Challenging problems and briefs, and then creating simple and delightful solutions.

Natalie is currently the Principal UI Design Lead at MECCA Brands. 

Natalie Cheng is an experienced Designer who has been designing with empathy for a vast range of people since 2005. Her expertise spans across multiple digital touchpoints, including establishing Design Systems, spearheading large scale Digital Transformations, and designing apps and interactions for diverse industries.

Natalie takes great pride in designing products and experiences that are widely used and cherished by millions.

Natalie is currently the Principal UI Design Lead at MECCA Brands. 

Natalie Cheng has been a Designer since 2005, designing empathically for a wide range of users across digital touchpoints such as establishing Design Systems, leading large scale Digital Transformations, app design and interaction design across a variety of industries.

She is proud to have designed products and experiences used and loved by millions.

Natalie is currently the Principal UI Design Lead at MECCA Brands. 

Natalie Cheng is an experienced Designer who has been designing with empathy for a vast range of people since 2005. Her expertise spans across multiple digital touchpoints, including establishing Design Systems, spearheading large scale Digital Transformations, and designing apps and interactions for diverse industries.

Natalie takes great pride in designing products and experiences that are widely used and cherished by millions.

SKILLS

SKILLS

UI Design
UX Design
Team leadership
Stakeholder management
System thinking
Responsive design
Accessible design

Prototyping
Wireframing
Ideation
Storyboarding
Strategy
Creative direction
Problem solving

TOOLS

Figma 
Sketch
Adobe design suite 
Balsamiq
Axure
Invision
Zeplin

Compass 4

Selected client list

Selected client list

Selected client list

FMCG

Kraft Vegemite
Philadelphia
Nestle
Mars Foods
Nokia
Shell
Baker's Delight
Colgate-Palmolive
Pedigree Petfoods
Libra
Jacob's Creek
TWE
Boost Juice
Salsas

Kraft Vegemite
Philadelphia
Nestle
Mars Foods
Nokia
Shell
Baker's Delight
Colgate-Palmolive
Pedigree Petfoods
Libra
Jacob's Creek
TWE
Boost Juice
Salsas

RETAIL

RETAIL

MECCA Brands
Target
David Jones
Kmart
eBay
Coles
Baker's Delight
Pacific Brands
ELK

Target
Kmart
David Jones
eBay
Coles
Baker's Delight
Pacific Brands
ELK

FINANCE/INSURANCE

FINANCE/INSURANCE

FINANCE/INSURANCE

NAB
CGU
St George Bank
Medibank Private
iSelect
GSK
 

NAB
CGU
St George Bank
Medibank Private
iSelect
GSK
 

NAB
CGU
St George Bank
Medibank Private
iSelect
GSK

NAB
CGU
St George Bank
Medibank Private
iSelect
GSK

OTHER

Deakin Uni
Singapore Airlines
Jetstar
Australia Post
VicRoads

Deakin Uni
Singapore Airlines
Jetstar
Australia Post
VicRoads